Senior UX/UI Designer, many industries, always close to the work

I design the software people rely on to do their jobs well.

From airline crew apps and pharma sales tools to automotive retail, logistics, construction, financial services, B2B commerce, and print publishing, I lead product design from research through launch, and stay close to the people who use what I build.

Selected work

Five projects, five different
waves to ride.

Lextech · 2023 to 2026

Major U.S. Airline

Role Lead Designer Platform iOS, Progressive Web Users Pilots & Flight Attendants

Lextech was brought in by a major technology partner to help the airline create a communication platform for Pilots and Flight Attendants, after stakeholders grew unhappy with internal projects.
Working with the Pilot union and a core group of users, we designed and delivered ECS for iPad, iPhone and progressive web within the contract-dictated time limit.
Reduced calls to Crew Scheduling by over 50% within 6 months of release, against the airline's goal of 25%.

“I appreciate the way you like to try out different options and how you create designs that are backed with an actual creative concept. You played an incredible role during these past couple of months and I'm glad we got to work together!”
James Kim / Lead Product Designer at a major U.S. airline

Lextech · 2020 to 2023

Global Biopharma Company

Role Lead Designer Platform iOS, Mac Users Managers & Sales Reps

Before GPro, reps spent hours creating their own spreadsheets or cobbling together data from multiple sources to find sales leads. GPro unifies that data and visualizes it, so people can measure brand performance, identify prescribing trends, and collaborate on sales strategy.
Through research, stakeholder education, and a dedicated core group of users, we delivered the first release of GPro for the HIV sales force.
Created all the training and marketing materials for launch and subsequent releases, including user guides, email templates, release videos, and branding elements.

“[The company] currently has no IT governance for UX and we would like to leverage the beautiful design Lextech has been establishing in GPro for our future developments across different apps/platforms.”
Stenly Tan / Sr. Manager, Enterprise Platforms and Digital Products at a global biopharma company

Lextech · 2018 to 2020

U.S. Low-Cost Airline

Role Lead Designer Platform iOS, Android, Web Users Pilots, Flight Attendants & Admins

CrewHub is a day-of-flight and schedule management tool used by nearly 30,000 Pilots and Flight Attendants at the airline.
CrewHub replaced a popular crew-created homebrew app, causing union pushback and low adoption until must-have features were implemented.
Working closely with users in production, the team delivered features and performance that enhanced quality of life for the airline's crew.

“Even to this day, we are still looking back to that vision and roadmap, and everything we talk about and plan for is still relevant and necessary to our future plans for crew mobility.”
Jennifer Thompson / Senior Manager, Crew Ops Mobility at a U.S. low-cost airline

Lextech · 2012 to 2016

National Automotive Retailer

Role Lead Designer Platform iOS, Android, Web Users Consumer & Enterprise

The company is a Fortune 500 automotive and powersports retailer operating 145 locations across the US.
Designed a connected suite of iPad apps that cut a car sale from 3 hours and 5 people to under an hour with one salesperson.
Redesigned the 20-foot Imagine Bar interactive wall that "does nothing," per the president's review, after its initial installation by another company.

“There's a huge influence from Lextech within [our brand] with our ImagineBar, and it's made a big difference for us.”
Jeff Dyke, President, Director at a national automotive retailer

Ziff Davis · 1996 to 2002

Electronic Gaming Monthly

Role Senior Art Director Platform Print Publishing Readers 500,000+

Electronic Gaming Monthly was the #1 enthusiast video game magazine, with 500,000+ monthly circulation.
Directed monthly cover and feature design from concept to completion; hired and led two associate art directors and set the workflow and design direction.
Hired and directed top freelance illustrators and photographers.

“EGM #136 is the only issue I've held on to, and that's because it means so much to me. PS2 was my first console. So when I think of waiting nine hours in line at the Meijer electronics department, I think of reading and rereading issue #136 cover to cover to pass the time. It was the sacred text!”
Greg Miller / CEO and loudmouth, Kinda Funny

“It's the Dreamcast launch issue that stuck with me. The way all the launch information was assembled in this particular issue of EGM is something I've never forgotten. The product shots scattered about town really felt fresh and unique.”
John Linneman / Digital Foundry

About

A career spent making complicated things make sense.

I've spent the last 15 years leading product design for Fortune 500 teams in automotive retail, commercial aviation, and pharma, and for clients in logistics, construction, financial services, B2B commerce, and print publishing. It's always the same job underneath: sit with the people doing the work, figure out what's actually slowing them down, and design something they'll trust enough to change how they work. Before that, I was the Senior Art Director of Electronic Gaming Monthly at Ziff Davis, where I art directed the monthly covers and features and led a small team of associate art directors. I'm currently a Senior UX/UI Designer looking for the next wave to catch.

“Calm, level-headed and thoughtful with his design decisions, Cyril would be a valuable addition to any established digital product team looking for a wise and immensely capable interface and experience design leader.”
Nelson Taruc / Full Stack Designer / Lextech

“He led design end-to-end on [a global biopharma company's] GPro field sales application, a data-dense, multi-role enterprise product with complicated workflows operating in a regulated environment, the kind of scope most companies would staff with a team of designers.”
Brian Mila / Design Director / Lextech

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