Lead Product Designer - 5 industries, always close to the work

I design the software people rely on to do their jobs well.

From print magazines to airline crew apps, pharma sales tools and automotive retail - I lead product design from research through launch, and stay close to the people who use what I build.

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Selected work

Five projects, five different waves to ride.

Lextech · 2023 – 2026

American Airlines

Role Lead Product Designer Platform iOS, Progressive Web Users Pilots & Flight Attendants

Lextech was brought in by Apple to help AA create a communication platform for Pilots and Flight Attendants, after stakeholders grew unhappy with internal projects.
Working with the Pilot union and a core group of users, we designed and delivered ECS for iPad, iPhone and progressive web within the contract-dictated time limit.
Created a vision concept for the future integrated crew experience.

“I appreciate the way you like to try out different options and how you create designs that are backed with an actual creative concept. You played an incredible role during these past couple of months and I'm glad we got to work together!”
James Kim / Lead Product Designer at American Airlines

Product strategy
Product discovery
Azure DevOps
Design systems
Mobile UX
Web design
Executive communication
UX leadership
AI design
Workshop facilitation

Lextech · 2020 – 2023

Gilead Sciences

Role Lead Product Designer Platform iOS, Mac Users Managers & Sales Reps

GPro unifies sales data from multiple sources and visualizes it, so people can measure brand performance, identify prescribing trends, and collaborate on sales strategy.
Through research, stakeholder education, and a dedicated core group of users, we delivered the first release of GPro for the HIV sales force.
Created all the training and marketing materials for launch and subsequent releases, including user guides, email templates, release videos, and branding elements.

“Gilead currently has no IT governance for UX and we would like to leverage the beautiful design Lextech has been establishing in GPro for our future developments across different apps/platforms.”
Stenly Tan / Sr. Manager – Enterprise Platforms and Digital Products at Gilead

Product strategy
Mac design
User research
UX leadership
Failing forward
Executive communication
Agile development
Graphic design
Multimedia producer
Instructional design

Lextech · 2018 – 2020

Southwest Airlines

Role Lead Product Designer Platform iOS, Android, Web Users Pilots, Flight Attendants & Admins

CrewHub is a day-of-flight and schedule management tool used by nearly 30,000 Pilots and Flight Attendants at Southwest.
CrewHub replaced a popular crew-created homebrew app, causing union pushback and low adoption until must-have features were implemented.
Working closely with users in production, the team delivered features and performance that enhanced quality of life for the Southwest crew.

“Even to this day, we are still looking back to that vision and roadmap, and everything we talk about and plan for is still relevant and necessary to our future plans for crew mobility.”
Jennifer Thompson / Senior Manager, Crew Ops Mobility at Southwest Airlines

User research
Journey mapping
Future vision video
Mobile UX
iOS
Android
Information architecture
Agile product development

Lextech · 2006 – 2011

Sonic Automotive / EchoPark

Role Lead Product Designer Platform iOS, Android, Web Users Consumer & Enterprise

Sonic Automotive is a Fortune 500 automotive and powersports retailer operating 145 locations across the US.
Designed a connected suite of apps that let a salesperson complete a sale in under an hour, by themselves, on their iPad.
Redesigned the 20-foot Imagine Bar interactive wall that "does nothing," per the Sonic President's review, after its initial installation by another company.

“There's a huge influence from Lextech within Echo Park with our ImagineBar, and it's made a big difference for us.”
Jeff Dyke, President, Director at Sonic Automotive

Product strategy
Product discovery
Big-picture thinking
Design systems
Workshop facilitation
Executive communication
Interaction design

Ziff Davis · 1996 – 2006

Electronic Gaming Monthly

Role Senior Art Director Platform Print Publishing Readers 500,000+

Electronic Gaming Monthly was the #1 enthusiast video game magazine, with 500,000+ monthly circulation.
Directed monthly cover and feature design from concept to completion; hired and led two associate art directors and set the workflow and design direction.
Hired and directed top freelance illustrators and photographers.

“EGM #136 is the only issue I've held on to, and that's because it means so much to me. PS2 was my first console. So when I think of waiting nine hours in line at the Meijer electronics department, I think of reading and rereading issue #136 cover to cover to pass the time. It was the sacred text!”
Greg Miller / CEO and loudmouth, Kinda Funny

“It's the Dreamcast launch issue that stuck with me. The way all the launch information was assembled in this particular issue of EGM is something I've never forgotten. The product shots scattered about town really felt fresh and unique.”
John Linneman / Digital Foundry

Art direction
Illustration
Photo editing
Mentoring
Leadership
Humility
Accountability
Resilience
Getting out of the way
Collaboration

About

A career spent making complicated things make sense.

I started out art directing a print magazine read by half a million people a month, then spent the next two decades leading product design for Fortune 500 teams - automotive retail, commercial aviation, and pharma - always the same job underneath: sit with the people doing the work, figure out what's actually slowing them down, and design something they'll trust enough to change how they work. I'm currently a Lead Product Designer looking for the next wave to catch.

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